Let me help you run your launch in a calmer way...
Launching can feel like a lot. Too many moving parts, too many choices, and everyone online telling you it has to look a certain way...
...I’ve been through it myself, and I’ve sat next to plenty of people doing their first launch. Most of the time, they feel overwhelmed. They worry about saying the wrong thing, or missing a step, or wasting money.
Genuinely... There's no need for it to be that way. Instead, the way I work is calm and steady. We keep it human, we keep it simple, and we make sure the message still sounds like you.
My job... guide the moving parts so you never feel like you’re carrying it all on your own.
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Here’s how we keep launches simple
Most people who come to us feel the same: launches sound complicated. Too many steps, too many moving parts, too many “must-dos.”
The truth? A launch doesn’t need to feel overwhelming. What it needs is a steady plan, clear words, and the right people seeing the right message at the right time.
That’s why everything we do is built around keeping it simple, so you always know what’s happening and why:
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A clear plan you can follow – we map out each step so you’re never guessing.
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Your words, refined – simple messaging that still sounds like you.
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Ads and content that connect – reaching the people who are most likely to care.
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Light tech setup – only the tools you need, working cleanly in the background.
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Steady support along the way – updates you’ll actually understand, without the jargon.
Does this sound like you?
First launch coming up
You’ve got an offer you believe in, maybe a small audience, and you’re wondering how to even start. You want a plan that feels simple and safe without all the noise.
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Launched before
You’ve tried to launch and it left you stressed and overwhelmed. Too many moving parts, too much pressure. You’d like a calmer way to do it.
Book a call to talk
Audience ready
People follow you, they like your work, but when it comes to buying, the numbers don’t add up. You need a clearer message and a smoother flow that helps them say “yes.”
Book a call to talk
How we run a launch (without the overwhelm)
Most of the people I work with feel nervous when they hear the word launch.... It sounds big, messy, and complicated. Truth is, there's no need for it to be...
... That's what I am here for, to take the load off your shoulders and guide the moving parts, so you don’t have to figure it all out. My job is to keep things calm and simple... so you can stay focused on your work while I carry the rest.
How we run a launch
Running a launch doesn’t have to feel chaotic. I keep it steady and simple by following the same 6 steps every time. That way you know what’s happening, why it matters, and what comes next:
1. Discover & Map
We start with a chat about your offer, your audience, and what you’d love the launch to achieve. From there, I map out the right path for you.
2. Offer & Promise
Together we shape your offer in plain, honest language... the kind that builds trust and gives people a clear reason to care.
3. Message &Â Warm-up
We plan the lead-in content together, short posts, emails, ads written in your voice, to gently get people interested.
4. Build & Prep
Sales page, checkout, light tech setup. No over-complication, just the basics working cleanly.
5. Launch Week
This is when things go live, and you won’t be doing it alone. I’ll be beside you, steadying the decisions and keeping things calm.
6. Nurture & Debrief
We follow up with late buyers, then sit together to review what worked, what didn’t, and the easy next steps for the future
Ways to work with me on your launch
There's no need for to know all the jargon or figure out every moving part... That’s why you’ve got me. I’ll carry the heavy lifting, so you can focus on the work you care about most.
Plan & Prepare Level 1
This is the starting point. We’ll map out your strategy, shape your message, build the runway, and get your pages and emails ready. You’ll lead the delivery yourself with a clear plan you can follow step by step.
Partnered Launch - Level 2
Everything in Plan & Prepare, plus I’ll be there with you during launch week. I’ll help with ads, guide your live sessions, and give you steady support so you’re not carrying the load alone.
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Full Launch Sprint - Level 3
End-to-end support. We plan it, build it, run it, retarget, and review it together. Best if you’re ready for a bigger push and want someone right beside you the whole way through.
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Who we work with & how to begin
We work best with online educators, creatives, coaches, and heart-centred businesses who want to grow without losing what makes their work special. A lot of the people who come to me have already tried ads or even worked with agencies that overpromised and underdelivered.
The way I run things is different: steady, clear, and human. No jargon, no smoke and mirrors — just a practical approach that helps you reach the people who are ready for what you do.
Getting started is simple. Book a quick call and we’ll talk through where you’re at, what you’d love your ads or launch to achieve, and I’ll share the next step that makes the most sense for you...
Karen Smith & Alex Agricola - CrowdConnector
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15+ years running Thousands of ads & launches
Your campaigns are built on real experience, not trial and error
Dozens of creative & heart-centred businesses guided
We’ve helped people just like you grow with ads that feel genuine.
1.5M+ People in communities built
We know how to find and grow the right audience for your work
